He has worked with Sam Hunt, Kenny Chesney, Dolly Parton and Jennifer Lopez and there is nobody in the industry who brings the lyrics, production, laughs and wittiness like him. Take me back to the beginning, how did music become your passion? I just wrote songs.
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This benefit is for YEC members only. Click here to find out if you qualify. But when it comes to complex business topics, I think it needs a rewrite: You want to explain something important, something that could help potential customers, hires or investors.
You know it inside out.
The problem is, when you sit down to write, you get so involved in the details that you forget all about your reader. Sure, readers have a shorter attention span these days. Tell your reader why they should care. Why should a small business owner care about artificial intelligence?
How can marketing automation help the average entrepreneur? Readers are curious, and smart, but you must tell them in the first few sentences WHY what you have to say matters. Then, you can layer complexity back in for those who are interested. Use storytelling techniques to break down difficult topics.
Avoid jargon and big words unless you can explain them with smaller ones! Sometimes, explaining terms or ideas might be the whole purpose of your article, in which case avoiding them is silly. But most jargon and big words are used by writers to make themselves sound smart.
And in the end, they just sound boring or worse, pompous. Compare these two examples: Write clearly so customers understand your message. Avoid long, complex sentences and paragraphs. That kind of writing might have its place in a technical journal but falls flat online.
Nine times out of 10, the clearer your thesis is, the better your headline and the more useful your article. Ask a non-expert friend to read it for you. Try running your draft by someone you trust. But when you seek to simplify, you force yourself to break bad habits and really clarify your thinking.
Put another way, if you met a customer on the street, would you explain it differently? Read examples from fellow experts. Look at the thought leaders in your industry who are publishing in similar outlets. Which of their articles have the most shares and comments?
What do the most interesting or valuable articles have in common? Here are a few examples handpicked by our editors.Fabio Viviani's getting hitched! The chef announces his lovely girlfriend has accepted his proposal. Write clearly so customers understand your message.
Avoid long, complex sentences and paragraphs. That kind of writing might have its place in a technical journal but falls flat online.
Fabio, you write just like you talk!
It’s great. You were amazing in restaurant wars, I was so happy when Bourdain loved your dessert given how he reacted before. 2 Ways to Make Fresh Pasta With Chef Fabio Viviani: Fabio Viviani's recipe for this classic Italian staple is a game changer: it comes together in a matter of minutes.
Find this Pin and more on Dinner Ideas by POPSUGAR Food. Nov 06, · Punk rock and ramen. Who knew they're nearly a peanut-butter-and-jelly-level match up. The Japanese pop-punk band Shonen Knife released their 20th studio album in .
Beautifully illustrated with color photographs throughout, FABIO'S AMERICAN HOME KITCHEN is a book that home cooks will reach for again and again. Author Bio FABIO VIVIANI was born in Florence, Italy, where he began working at the Trattoria Il Pallaio when he was fourteen.